In the 21st century, marketing is everywhere; the popular image might still be the old-fashioned advertising agency of Mad Men, but in reality, marketing isn’t just restricted to Madison Avenue. Marketing is a component of every industry, even industries that few people would expect – education, government, even non-profit charities. Professionals in marketing can find employment in all sorts of environments and settings, either working for a specific employer, joining an agency, or building their own independent consulting business.
In whatever case, a marketing bachelor degree program is the best place to start, and a traditional on-campus program can make all the difference. With an on-campus program, students not only have a strong support network of mentors and colleagues, but access to internships and jobs. The best marketing programs connect students to a network of opportunities that help them make a life-long career and see a real return on their investment.
METHODOLOGY: RANKING THE BEST MARKETING BACHELOR DEGREE PROGRAMS
To rank the best Bachelor of Science in Marketing and BA in Marketing degree programs, Bachelor’s Degree Center began with accredited business schools offering a bachelor’s degree in marketing. From there, editors ranked programs along 5 criteria: Cost, Reputation, Return on Investment, Graduation Rate, and Employment Rate, with data drawn from College Scorecard, IPEDS, and Niche.
All of the programs featured in the 25 Best Bachelor’s in Marketing Degree Programs are regionally accredited; most have earned program accreditation.
1. CALIFORNIA STATE UNIVERSITY, FULLERTON – MIHAYLO COLLEGE OF BUSINESS AND ECONOMICS
The California State University at Fullerton’s BA in Business Administration degree offers a concentration in Marketing. Cal State Fullerton’s BA in Marketing requires students to complete 120-credit units and a capstone project to graduate. The marketing concentration accounts for up to 24 credit units; which also includes a minimum of one course in the area of Global Business management. Marketing coursework includes Consumer Behavior, Internet Marketing, Professional Selling, and Sports Marketing, among others.
The California State University at Fullerton is a public institution of higher learning that was established in 1957. Cal State Fullerton is a member school (one of 23 schools) of the California State University (CSU) system. In terms of student enrollment, the school is the largest of the CSU system. Its 235+-acre campus is home to more than 40,000 students.
What We Like: Cal State Fullerton’s AACSB-accredited program provides the perfect balance of excellence (with a top-notch faculty), opportunity (such as an American Marketing Association chapter) and affordability.
Degree: BABA in Marketing
2. MINOT STATE UNIVERSITY
Minot State University’s Bachelor of Science in Marketing degree program has been accredited by the International Accreditation Council for Business Education(IACBE). MSU’s coursework covers core business classes like Accounting, Economics, Statistics, and Communication. In addition, a BS Marketing student will also take advanced marketing courses that cover Consumer Behavior, Logistics, and Business Research. Degree candidates must complete 120-credit hours to earn a marketing degree.
Minot State University was established in 1913 as a “normal” school. Minot State University is a member school of the North Dakota University system, and the state’s third largest. The city of Minot (Magic City) is considered ‘micropolitan’ area located in the northern part of the state. Minot is the fourth largest city in the state and located about fifteen miles to Minot Air Force Base near the Garrison Dam on the Missouri River. The school’s campus is welcoming and inviting with students walking among tree-lined streets.
What We Like: Minot State offers students a wealth of opportunities far from North Dakota with 7 student-led business clubs that provide travel, networking, and support for marketing students.
Degree: BS in Marketing
3. UNIVERSITY OF WASHINGTON – FOSTER SCHOOL OF BUSINESS
The Foster School of Business offers the University of Washington’s BA in Business Administration Marketing concentration. The University of Washington’s BA in Marketing degree coursework includes Marketing Concepts, and Strategic Communication, among others. Students can select to focus on the Marketing Analytics Specialization or the Product Marketing Specialization. The Foster School of Business offers a winter seminar series of marketing scholars who present the research on campus. This year the series includes Product Placement Effects and Interactive Advertising.
The University of Washington was established in 1861. The school is a flagship campus, a space grant, and a sea-grant university. U-Dub operates with three campuses; the main campus is in Seattle, with two satellite campuses in Bothell and Tacoma. The University of Washington is recognized as a world education leader with regard to scientific research.
What We Like: The University of Washington’s Foster School also offers marketing students two certificate programs: the Foster Professional Sales Certificate, and International Studies in Business.
Degree: BABA in Marketing
4. UNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL – KENAN-FLAGLER BUSINESS SCHOOL
The world-renowned Kenan-Flagler Business School offers the University of North Carolina’s BS in Business Administration with a concentration in Marketing Management & Sales Emphasis. Chapel Hill’s Bachelor of Science in Marketing program requires students to successfully pass a course in the principles of marketing and to complete a capstone project prior to graduation. Additionally, degree candidates will experience a position in the field as a marketing brand manager or other related marketing jobs.
The University of North Carolina at Chapel Hill was established in 1789. It holds the distinction as being the flagship school among 16 other member schools of the University of North Carolina system. The school is the first institution of higher learning in the state and holds claim to being the oldest public university in the country. Chapel Hill’s Kenan-Flagler School of Business provides a student with real-world experiences.
What We Like: UNC’s Kenan-Flagler School is one of the most influential business schools in the nation, and the famed Research Triangle region provides an ample job market for marketing graduates – one where the Kenan-Flagler name is trusted.
Degree: BSBA – Marketing Management and Sales concentration
5. UNIVERSITY OF TEXAS AT DALLAS – JINDAL SCHOOL OF MANAGEMENT
The University of Texas at Dallas’ Bachelor of Science in Marketing is a four-year program degree program from the Jindal School of Management that requires the completion of 120 credit hours. Marketing major classes account for 62-credit hours. Students complete cutting edge traditional classroom studies while experiencing real-world projects through internships with local businesses and organizations. UT Dallas offers a “tuition guarantee” which locks in the starting rate for twelve consecutive semesters. Jindal School of Management offers scholarships for UTD marketing students.
The University of Texas at Dallas was founded in 1969. It is a member school of the University of Texas System. The Carnegie Foundation considers UTD a High Research Activity School. The school’s main campus is about twenty miles from Downtown Dallas and home to nearly 28,000 students. UTD’s campus was originally a research facility for Texas Instruments, giving the university a strong grounding in technology and business from the beginning.
What We Like: Dallas has been named the nation’s top job market by Forbes, and the influence of the Jindal School means UT Dallas graduates will have employers coming to them.
Degree: BS in Marketing
6. UNIVERSITY OF NORTH TEXAS – RYAN COLLEGE OF BUSINESS
The University of North Texas’ Bachelor of Business Administration Marketing concentration helps students graduate ready to enter the workforce with refined skills that include Marketing Management, Marketing Analysis, Marketing Financial Implications, and teamwork. Graduates find gainful employment in marketing as a researcher, analyst, sales representative or development management. The school offers a BBA Marketing degree with a concentration in professional selling that requires the completion of 120-credit hours. More than 700 businesses and organizations have partnered with the University of North Texas to offer paid internships.
The University of North Texas was established in 1890. UNT is the flagship school of the University of North Texas system. The school operates with thirteen colleges, an early start academy and an extensive library system in support of the entire school. UNT has a main campus in Denton and one satellite in Frisco.
What We Like: With its proximity to the Dallas-Fort Worth metropolitan area, UNT’s Ryan College of Business has a mainline to one of the nation’s most massive job markets – and 700 alumni working at the top of the executive ladder.
Degree: BBA in Marketing
7. UNIVERSITY OF SOUTH FLORIDA – MUMA COLLEGE OF BUSINESS
The Muma College of Business offers the University of South Florida’s BA or BS in Marketing degree program. Marketing majors can opt to choose among four concentrations: Sales, Sport & Entertainment Management, Entrepreneurship and Supply Chain Management. The University of South Florida’s BA in Marketing program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
The University of South Florida was established in 1956 and is a member school of the State University System of Florida. The school’s urban 2,000-acre campus is home to nearly 51,000 students; which makes USF the fourth largest institution of higher learning in Florida. The University of South Florida ranks as the school with the tenth most patents issued. The University of South Florida is proud to note that they were the first institution of higher learning to offer a Business Honors Program.
What We Like: USF has made mentorship one of its highest priorities, with programs like the Corporate Mentor program, which partners first-generation business students with local leaders in the Tampa Bay area for learning, networking, and professional development.
Degree: BA or BS in Marketing
8. TEXAS STATE UNIVERSITY – MCCOY COLLEGE OF BUSINESS
Texas State University’s Bachelor of Business Administration degree program, from the McCoy College of Business/Department of Marketing, offers students a chance to choose between two specialty concentrations: Professional Sales or Services Marketing. The Professional Sales option prepares students for a successful career in sales. The Services Marketing option prepares students for Service Marketing careers. Either concentration requires the completion of 120-credit hours to graduate. Transfer students are allowed to transfer up to 24 –credits if earned at a Texas public university or college.
Texas State University was founded in 1899 as a Normal School, where teachers had hands-on training in a model classroom. The school has grown from 300 students in the early 1900s to the largest institution of higher learning within the Texas State University System and the fifth largest in the state. The school’s urban campus covers nearly 500 acres and is home to nearly 40,000 students.
What We Like: Located midway between the capital city of Austin and the major metropolitan center of San Antonio, Texas State gives marketing students access to one of the richest job markets in the Southwest.